Social media 12
So your brand has been faithfully creating
presences on every hot social media site, from Facebook to Pinterest. But guess what? There will always be a
sequel. There will always be tomorrow’s hotter, sexier platform, with more
special effects and better make-up. So realise that, just like any video store
or cinema, not every movie on offer is good. What I do with our brands at #YBA
is choose specific platforms that make the most sense for the brand’s that we
manage and their audiences. By doing so, we see greater returns and less wasted
effort.
Indiana Jones and the Hunt for Simplicity
Say goodbye to
marketing, Gangnam style. Audiences everywhere, and their digitised lives, are
exhausted with overloaded senses. Enough, they cry. So give them simplicity - whether
it’s a simple idea in an ad, a product that makes their lives simpler or even
making their customer journey less complicated. They’ll thank you for it.
Jurassic Campaigns
Sometimes through-the-line
campaigns are great. But increasingly, they’re out of date. The very idea that
one idea can work seamlessly across every medium from online to mobile to
cinema to radio to in-store to TV to direct marketing is a delusion. Ideas need
to be tailored to maximise the strengths of any given medium. Radio is theatre
of the mind. Online is interactive. Keep your message consistent but don’t just
transfer imagery. Harness the power of your medium.
The Colour of Money
Would you be
surprised to learn that 73% of executives do not believe that marketing significantly
ties to creating revenue? It’s true. But they’re wrong. Mostly because a lot of
marketing, like brand building, can’t be measured. But as measurable returns
of investment lead generation increase on the internet and below the line, we should
see this incorrect perception corrected.
Cell Wars
Nowadays, more people are buying smart phones than
PC’s. So marketers need to keep up. I’ve seen some great GPS–based mobile
campaigns, I’ve also seen some stunningly simple mobile sites but there’s still
room for better mobile strategies to make your brand more competitive. This is
the year mobile comes of age – and grows up to take over the world!
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