Do you think that it’s only blue-chip
companies that need to project a brand to succeed? Like Apple owning form and
function? Fedex embracing speed and reliability? Or Coca Cola cornering the market
on happiness?
Nope. Achieving success starts on a much
more personal level: each and every one of us. Are you the person who always
completes projects on time and budget? The director who answers his phone day
or night? Or the mom who’s a genius at running school events?
It doesn’t matter what you do for a living,
be it branding or onion farming. What is important is that you define an image
of yourself that is honest and strive to make it compatible with other
people’s perceptions of you.
Why does this matter? Because the benefits
of nurturing your unique brand are countless. It’ll get you that new job. It’ll
give you that promotion. It’ll increase your salary. People value people more
if they perceive them as experts – and when people value you more, they will
want you around more.
Here’s some ways to make it happen:
What makes you different? What makes you
stand out? What do you want to be known for? Sit down and think about it. Focus
on your strengths here and NOT your weaknesses. Be honest with the answers.
Being real always comes out tops.Live a life which inspires you. True success doesn’t come from hitting the snooze button fifteen times. Get up and go. Identify your passion – and motivate the hell out of it. It makes work more like play – and you’ll be better at it and more enjoyable to be around.
Shout your identity from the rooftops. It’s all very well crafting an impeccable personal brand but unless you project it, nobody will ever know. Dress in your own style, lose those extra pounds, project confidence, embrace social media, network! Discover that energy that people will notice when you walk into the room.
And, finally, remember that though these
thoughts seem tailored to one’s own person, following them will increase the
chances of your business’s success.
Because companies are all about people. And
people are what matters.
Cheers, until next month - keep on branding!
Hilton Alexander Rose
Cheers, until next month - keep on branding! Hilton Alexander Rose
Your Brand Agency | Director
Skype: hilton293
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